Business benefits - Example of a car maker


Market share increase

Better product-market fit
- Focus your R&D on painpoints
identified by customers (for your cars and competition)
- Identify innovative ideas and trends

Better training of your sales teams
- Train your salesteams on USPs seen by real customers

Customer attraction
- Focus your marketing on your strengths identified by your customers

Customer retention
- Engage your clients in a valuating relationship with your brand



Cost reduction

Development and manufacturing cost reduction
- Remove equipment not used / appreciated by customers

Market research cost reduction
- Stop / rescope market research contracts with lower ROI than Better World